On advertising stands of cities, in videos in social networks, on souvenir products we constantly come across small pictures or logos. They are designed to inform people about a company, a sports team or an event. From this element to a certain percentage depends on the success of the business and as a consequence, profitability. An important element in the logo is the font of the inscription. Let’s consider the concept of a logo in detail, let’s work out a plan of action for the selection of the font, let’s talk about simplifying the process of selection through the resource Turbologo.
What is a logo
A logo is a picture, consisting of a background, symbol and text. It serves an informational and promotional function. A good logo should be bright to attract customer attention, original to remember for a long time, informative to understand the object of advertising. The color scheme of the background should psychologically personify the company, for example, white – clean, black – stable, red – energetic, yellow – creative. A symbol from an animal, a cultural or historical landmark, or a geometric figure should relate to the company’s field of activity. Text in the form of a slogan or company name plays a purely informational function. Some companies do not put a slogan on their products. Doing so is not worth it for small start-up business companies. It is allowed only to large and already well known firms, where presentation to the client is not required.
How to choose a font logo
The font of the logo is very important, it should arouse a desire to read the inscription. Take note of the following tips for choosing a font:
– consider competitors’ products, you should not copy, you need to analyze and choose the best solutions;
– Set the mood with the spirit of your business, serious, active, modest, aristocratic, impetuous;
– Stick to the rule about not more than two fonts in the inscription;
– do not chase trends, you should not copy fonts most famous companies, as we know they are not eternal and often change;
– keep it simple, simple fonts look great on all types of surfaces, they are read automatically by a man to read the inscriptions with complex scribbles have a few brain load, not every person will do so
– To choose the best one, assemble a team of people of different sex, age and education;
– for the selection of fonts, use digital tools, the catalog presents absolutely all kinds, the process is the fastest and most convenient.
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Conclusion
The logo is extremely important for the successful development of a business. It should be given enough time to work through absolutely each of its constituent elements. Particular attention should be paid to the font of the text, the desire of the client to read the text depends on it. It is best to give preference to classic options. Quickly change the fonts of the text will help digital tools. One of the best options is the service Turbologo.
